With over two decades of global experience in brand and marketing strategy, Asad has excelled in various client, agency and voluntary roles. His groundbreaking work includes collaborating exclusively with LGBTQI+ creatives to craft the world’s first 100%-queer-made Pride campaign. Notably, in partnership with The Royal Mint, he introduced the world’s first LGBTQI+ 50p coin, featuring his powerful words: ‘Protest, Unity, Visibility and Equality,’ now in circulation throughout the UK. Asad’s career has been marked by his unwavering commitment to diversity, equality and innovative branding, leaving a lasting impact on the intersection of marketing, social change and LGBTQI+ representation. Asad’s passion for championing LGBTQI+ causes extends beyond his professional achievements as he actively participates in advocacy and community-building initiatives. His work not only resonates in the marketing world but also positively impacts the broader societal conversation around inclusivity and equality.