Alex has strengthened representation with a staff that has reached 22% ethnically diverse and 23% disabled. Under her leadership, Channel 4 has been a trailblazer in representing diverse voices on and offscreen. Its groundbreaking Paralympics coverage and campaigns have changed perceptions of disabled people and improved access to sports. It has driven improvements beyond the media industry with initiatives like its world-leading menopause policy and its work creating opportunities for people to join the industry and progress. Channel 4 stayed ahead of the curve in 2024 with the launch of its Equity by Design strategy, which ensures that equity and inclusion are built into all its decision-making processes. As a Female Leader 2024, Alex continues to push for inclusivity across the UK, making Channel 4 a leading force for positive change.