Mars Lord is a coach and a birth activist specialising in helping Black women step into their power, get recognised at the level they already operate at, and dismantle beliefs shaped by systems not built for them. She has spent decades as a doula, advocating for equitable treatment and better outcomes for Black‑ and Brown‑bodied women in childbirth. Her coaching approach blends safety with challenge, supporting clients to shift limiting beliefs, reclaim their voice and pursue the success they deserve. Mars uses the term “Black‑bodied” following Resmaa Menakem’s work on racialised trauma, and her practice centres the elevation, visibility and liberation of Black women. She also shares structural insights for service‑based solopreneurs through writing and speaking.