Lou Nylander has spent almost 20 years working in male-dominated industries including adtech, programmatic advertising and media. In 2016 she founded Wildflowers of London, a community for women in business that has grown to over 900 members and was named Community Business of the Year by the London Chamber of Commerce. Now a Community Interest Company, Wildflowers provides connection, mentorship and belonging. Lou also runs wild for purpose, a coaching practice supporting women and people of colour to break through systemic barriers, currently working towards full ICF accreditation. She curates panels on allyship, AI and inclusion. Lou is a trustee at Avante Care & Support.