Jo Malone CBE is an internationally renowned fragrance entrepreneur, celebrated for founding Jo Malone London and later creating Jo Loves. Known for her instinctive creativity and business acumen, she has built a global reputation in the perfume industry while speaking openly about dyslexia and how it shaped her creative approach. Jo has also been candid about her experience with breast cancer, using her platform to raise awareness about resilience and wellbeing. Her career challenges assumptions about traditional academic success and demonstrates the value of neurodiverse perspectives in entrepreneurship. Through leadership, public advocacy and philanthropy, Jo Malone exemplifies how personal adversity and difference can inform distinctive vision, innovation and inclusive leadership in business.