Siân Prime designs and leads programmes that create opportunities for people from less advantaged backgrounds to start and grow businesses, with a particular focus on supporting women entrepreneurs. In her role at Goldsmiths she develops innovation initiatives and impact projects that remove practical and cultural barriers to enterprise, from skills training to inclusive funding pathways. Siân translates university creativity into real-world opportunities, mentoring women who might otherwise be excluded from entrepreneurial networks and ensuring talent is recognised regardless of postcode or privilege. Her strategic programmes combine practical support with cultural insight to foster inclusive ecosystems where diverse ideas can thrive. Through mentoring, advocacy and partnership, Siân empowers aspiring entrepreneurs to access resources, build sustainable ventures and contribute to social mobility, demonstrating how education and innovation can be powerful levers for economic inclusion.