Anna Whitehouse, widely known as Mother Pukka, is a leading campaigner for flexible working and parental rights who uses humour, honesty and activism to reframe parenting as a core strand of diversity. Through her platform she has spearheaded the Flex Appeal campaign, advocating for inclusive and adaptable working practices that enable parents and carers to thrive professionally and personally. Anna reframes systemic barriers faced by working families and highlights the value of parental experience as workplace diversity. Her public commentary, media work and campaigning combine storytelling with practical policy recommendations, encouraging employers and policymakers to adopt flexible arrangements that support retention, wellbeing and gender equity. Anna’s voice has helped normalise conversations about caregiving, career progression and workplace design, making the case that family-friendly policies are essential to a fair and productive labour market.